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Tamara Gould

Founder, Principal Designer, Waking State Design

Waking State Design blends together artistic vision and disciplined design expertise to create crafted and expressly appropriate solutions for identity, print and the environment. Our goal is the creation of visual communications that bridge all boundaries — utilizing color, imagery and words as a means of providing visual information, communication and function to achieve an overall balanced environment designed for human well being.

Ms. Gould has over 14 years professional experience working as a graphic designer and fine artist. Her classic training as an artist can be seen in her aesthetic, intuitive and fresh approach to each project. She personally translates her designs digitally so as not to lose their integrity or intention throughout the design and production process.

Previous to forming Waking State Design, Ms. Gould was Associate and the Graphic Arts Director for The Jerde Partnership International, Inc., from 1998-2003, where she was responsible for print and environmental graphics components for several national and international developments. Before joining The Jerde Partnership, she worked for Sussman/Prejza Inc. and Eric Owen Moss Architects.

Tamara holds a Bachelor of Arts degree in Fine Arts from the University of California at Los Angeles, studying one year at the l’Accademia di Belle Arti in Venice, Italy. After graduation from UCLA, she was in the first graduating class at the Santa Monica College of Design, Art and Architecture.